With the steady expansion of internet users who enjoy listening to streaming radio, advertisers are ramping up their efforts to cater to these users by increasing advertising amounts almost ten times over as opposed to budgets spent on advertising for this medium of entertainment.
What should this tell you about the radio station online?
First, the numbers that are involved when it comes to listeners are expanding so rapidly that more and more advertisers are able to showcase their products to people who belong to a wide demographic. Some say that these advertising revenues for websites that offer radio programming will reach almost half a billion by 2009-10.
What does this mean for listeners around the world?
Very simply, in order for these websites to get the most traffic, they not only have to offer a wide range of genres for people to listen to, but also provide the very best in radio content with the right technology to cater to listeners from around the world.
No matter whether your listeners is a fan of 80s music, jazz, rock, pop, or even talk radio, helping them to enjoy listening to the radio, while making it a personalized experience, will make all the difference.
And if you haven’t found the right programming content to listen to, there is no doubt that this surge in advertising will change all that, as there will be many listeners like you with refined tastes. And if there are advertisers, you can be sure that there will be free radio programming content to find.
All in all, this benefits the user most of all due to the fact that radio will continue to remain free, and with the advertising revenue model now kicking in, this is how things are going to remain for a long time to come.